Reeh Al Madinah plans London launch for five new Nasmah perfumes

Reeh Al Madinah UK will unveil five new Nasmah Eau de Parfum in London on 19 July 2026, with champion boxer Hamza Uddin as guest of honour. The launch adds to the brand’s 2025 Nasmah debut and includes preorder discounts of up to 30 percent ahead of general sale.

Why it matters: - The launch expands Nasmah from six original products to 11 total fragrances, giving Reeh Al Madinah a bigger presence in the UK luxury perfume market. - Hamza Uddin’s appearance connects the fragrance launch to sport, youth culture and British Bangladeshi representation. - Early buyers get the deepest discount, which signals a push to convert interest into sales before general availability.

What happened: - Reeh Al Madinah UK will host a live launch event on Sunday 19 July 2026, from 2 pm, at Docklands Sailing and Watersports in East London. - The event will celebrate five new Nasmah Eau de Parfum: Café Fire, Citraya Musk, Tobacco Matcha, Spécila and Winter's Love. - Hamza Uddin, the WBA International Champion and English Champion, will attend as guest of honour. - Preorders for the new fragrances are already open on the official Nasmah Collection page. - General sale starts on 19 July 2026.

The details: - Each of the five new Eau de Parfum is priced at £60 before launch savings. - The preorder window opened on 5 July 2026 and runs through 19 July 2026 with 30 percent off. - Customers buying after launch day will get 25 percent off from 19 July to 19 August 2026. - Guests at the venue will be able to sample the fragrances and meet the team behind the launch. - The event will be hosted by Managing Director Farid Chowdhury and Business Development Manager Nabil Murad, who is traveling from the United Arab Emirates to attend. - The launch venue is Docklands Sailing and Watersports Centre, 235A Westferry Road, London E14 3QS, near Canary Wharf. - Crossharbour and Mudchute DLR stations are within walking distance, and buses stop directly outside. - Reeh Al Madinah first introduced the Nasmah line in October 2025 with three Eau de Parfum — Darven Oud, Rubesse and Velmos — and three companion sprays — Gyselle, Oud Velle and Canario. - The company describes the original six products as having built a loyal following and setting up the 2026 expansion.

Between the lines: - The event mixes product launch energy with a public-facing cultural moment, using a recognizable sports figure to widen attention beyond fragrance shoppers. - Founder and CEO Md. Muradul Islam framed the launch as a continuation of the brand’s long-term values, saying: "Our promise has never changed. We never traded away our honesty, and we never will. The five new Nasmah Eau de Parfum carry that promise to London." - The emphasis on preorder savings suggests Reeh Al Madinah wants to secure early demand before the wider launch window opens. - The brand’s messaging ties its modern international positioning to its heritage and growth since 1991.

What's next: - Reeh Al Madinah will open the new fragrances to the public on 19 July 2026. - The preorder discount ends on launch day, and the post-launch discount period continues through 19 August 2026. - The company is directing shoppers to reehalmadinah.com for preorder access and launch-day purchasing.

The bottom line: - Reeh Al Madinah is using a London event, a prominent boxing guest and launch-week discounts to turn the Nasmah expansion into a high-visibility brand moment.